New & Noteworthy

Building a ‘presence’ for your company is key to attracting clients and influencers; it’s also key to attracting buyers if you’re in the market to sell your business. But many small business owners are guilty of keeping their business a secret, or of merging their business and personal reputations, or both.  How can you separate the two?

Sherry Goldman recently sat down with Nina Kaufman, host of the popular business podcast Cash Out Big to discuss how business owners can build an identity and presence for their business that is separate and distinct from their own personal identity and reputation.
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It was the summer of 1996 — the Summer Olympics were held in Atlanta, Independence Day and Twister were box office blockbusters, the song Macarena dominated the airwaves — and on a sunny hot July day, Goldman Communications Group opened its doors!
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Goldman Communications Group was awarded the prestigious Silver Anvil Award by the Public Relations Society of America (PRSA) for its work with the Writers Guild of America, East (WGAE). The Silver Anvil award recognizes outstanding achievement in strategic public relations planning and implementation. Goldman Communications Group and the WGAE won the Silver Anvil for Outstanding Crisis Communications. Sherry Goldman accepted the award at the annual awards ceremony held at the Equitable Center in New York City.
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Sherry Goldman loves networking and giving back to our industry. She frequently speaks at industry conferences, including the Public Relations Society of America’s annual International Conference. Gorkana caught up with her at a conference in Philadelphia and did this fun profile.

One of the first things business owners are told to do when they start a business is get all the necessary insurance: health insurance, business insurance, liability insurance, workers comp, etc. While they moan every time there’s a premium bill to pay and can think of countless better ways to spend that money, it’s a necessary evil; it can be a lifesaver if the unexpected happens.

Public relations counselors need to make sure our clients have another kind of insurance they can tap immediately for unexpected situations that can destroy the businesses and reputations they have worked so hard to build – a good crisis communications plan.
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