New & Noteworthy

Let’s Talk PR & More!  has been awarded a Press Club of Long Island Media Award. The weekly radio show, founded and hosted by Sherry Goldman, was named Best Radio Show in the category of health, science & technology for a show discussing how AI is changing how we communicate and influencing information, disinformation, and misinformation. The radio show airs on WRHU-FM, which is heard at 88.7 FM in the Greater New York City/Long Island region, as well as on the station’s livestream. The award was presented to Sherry at the PCLI media awards dinner honoring the best in Long Island journalism on June 5^th.
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Sherry Goldman has launched a weekly radio show – Let’s Talk PR & More! The half-hour show features an in-depth conversation Sherry has with an industry leader about a PR-centric topic. The show covers the broad bandwidth of public relations, as well as the disciplines it touches, including PR best practices, recent industry trends, case studies, the media, marketing, strategy, career development, and profiles of PR pros.
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Earned media/publicity is a great way for companies and organizations generate awareness for all they do. Sherry Goldman recently spoke with Mary Scott on her BusinessRiff webcast to share best practices for companies, including startups, looking to use earned media to help their businesses. Check it out!

20220712 Sherry Goldman on MaryScott Business Rif Webcast

McDonald’s, Houston Methodist Hospital, Publix – what do they have in common? In just the past few weeks, they have all faced a crisis that impacted their business and the trust placed in them by their customers, employees, and the public. And these are just three of many organizations that faced crises threatening their businesses and reputations recently.

The crises were varied and happened suddenly. McDonald’s experienced a data breach that exposed customer information. Houston Methodist Hospital faced an employee walkout over its vaccination policy that thrust it into the national conversation and also impacted its ability to handle patient care. Publix experienced a fatal shooting in one of its stores necessitating closing the location for several days and putting the company in the spotlight of law enforcement, local and national media, and key constituent groups.

Maybe you won’t experience any of these situations, but most companies and organizations, including yours, face impending crises every day.
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Every organization has a story – what you want people to know about your organization, the good work you do, the people you help. Maybe the story you always tell is your mission. Maybe it’s a story of needing help and resources to achieve your mission.

The story you tell and how and where you tell it determines how effective it will be in moving to action the people you want to engage – whether you are trying to inform and motivate employees,  clients, volunteers, donors, sponsors, legislators, the media or those who could be potential employees, volunteers, donors, clients, and sponsors.

Here are a few tips to make your story better resonate and motivate your audiences:
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Sherry Goldman is featured in PRSA-NY’s (the Public Relations Society of America’s New York Chapter) Member Spotlight. She shares many insights into her love of PR and some fun experiences, including meeting Robin Williams. Check it out!

Public relations can make or break an event, whether the event is in-person or virtual, as many are during these Covid times. Sherry Goldman shared her insights and best practices for event public relations on the webcast and podcast ‘A Turn of Events.’  You can watch it here. Hope you find it informative.

Reputation management is more important – and more challenging – than ever before. Reputations take years to build and only moments to harm. Sherry Goldman shared her insights on reputation management and crisis communications with industry leading blog, Reputation Rhino. You can read it here. We hope you find it informative.
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Love, hope, brings happiness and good luck to those who own it… the qualities of an opal.

I own a few and I always admire how colorful and changing they are. Every time I look at them, I see another color or design, always adapting to the light and environment around them. So it is appropriate that opal is the official gift for Goldman Communications Group’s 24^th anniversary, which is today.
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Communicating in a crisis – whether a global crisis like Covid-19 or a smaller situation that just disrupts “business as usual” – is important to maintaining a company’s business and reputation. Sherry Goldman shared crisis communications best practices with David Shriner-Cahn on the recent edition of Smashing the Plateau. You can listen to it here. Hope you find it informative.

Storytelling is more important than ever. It has become more challenging in this Covid-19 time. Sherry Goldman shared best practices for effective storytelling and generating needed awareness/visibility recently with Ken Cerini on The Cerini Nonprofit Connection. Her advice can help all companies, nonprofits, and brands. You can watch it here. We hope you find it informative.

2020 – a new year, a new beginning. (Can’t believe how fast time is flying by) 20/20 is also perfect vision.

What’s your vision for 2020? Maybe it’s to expand your business, boost your industry profile, implement better employee engagement practices, find better work/life balance, enjoy the ride.

For your vision to succeed, you need be prepared for bumps along the way, especially ones that can damage your reputation and business before you blink.
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Marketing an entrepreneurial company can be a bit daunting at first, especially when the entrepreneur is transitioning from the corporate arena supported by established branding and large teams. But, the transition can be successful and rewarding.

Recently, Sherry Goldman shared her insights on successfully transitioning from the corporate world into building a successful public relations agency, as well as offered advice to new entrepreneurs on how to tell their story and the story of their new business, on the podcast “Going Solo.” You can listen to it here (it’s episode 13) or download it from Apple Podcasts, Google Podcasts or Spotify.  

What is public relations? How can startups use public relations to grow their business?

Sherry Goldman was a featured guest on School for Startups Radio talking with host Jim Beach about how entrepreneurs and startup founders can use public relations. Her advice is good for more than just entrepreneurs and startups – it’s relevant to most companies, non-profits and executives. Hope you’ll check it out. You can listen to the show here or on one of the 24 AM and FM radio stations it airs on around the country.

While watching the ticker tape parade in NYC’s Canyon of Heroes honoring the women’s soccer team this morning, I decided to see what other special ‘events’ occurred on July 10^th. There are many, although most not well known, including Wyoming becoming the 44^th state, the 1^st concrete street being built in Ohio, the Beatles (one of my favorites) releasing their album A Hard Day’s Night in 1964, and the broadcast debut of ABC’s World News Tonight in 1978.

And, of course, the one that’s nearest and dearest to my heart – the July 10^th launch of Goldman Communications Group!
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Protecting your brand, your reputation, your business is more important than ever thanks to today’s 24/7 pace, social media explosion, fragmented communications channels, and increasing competition.

Sherry Goldman talked with Mike Lawson of CUBroadcast to share insights and actionable tips on how credit unions can protect their brands and reputations in today’s ‘always on’ world. Her advice can help all companies, non-profits organizations, and brands – not just credit unions. You can watch it here.  We hope you find it informative.
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What’s a key reason for our success? Our relationships with our clients! We become partners with our clients, understanding their businesses and then creating and implementing strategic communications and public relations programs to help them achieve their business goals.

Recently, Sherry Goldman shared her insights on building successful relationships with clients on the podcast “Smashing The Plateau.” You can listen to it here or download it from the iTunes store.
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Today’s our 22nd anniversary! Our Copper Anniversary.  Copper may not sound like a great gift, but it appropriately describes our journey. Copper is malleable and conductive – and to succeed as an agency, we’ve had to be malleable – flexible, changing, adaptive to the world, our clients, the changing communications landscape, and more – and conductive as we are liaisons and conduits between our clients and their key stakeholders and communities.

I’m proud to say that as we celebrate our 22^nd anniversary, we’re poised to have our best year ever.
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My baby is 21 today and now “legal” in all 50 states! Where did the time go? I have no idea; the last 21 years seems to have just flown by.

As you read this, I know many of you are thinking: “I didn’t know she had children.” You’re right. My baby is my agency – Goldman Communications Group! And after a long – I think it was about 9 months of gestation (and planning) –  I birthed the agency on a hot July day, 21 years ago.
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