Sherry founded Goldman Communications Group after having worked in senior management at several public relations agencies, including international firms Ruder Finn and Rowland Worldwide (a division of Saatchi & Saatchi), and in editorial positions in the media, at Gralla Publications and WCBS-TV News. Her goal to bring big agency thinking and senior expertise to a wider range of clients affordably has been achieved – Goldman Communications Group just celebrated its 20th anniversary and has proudly worked with a roster of clients ranging from major companies and organizations and those that are just launching on their paths to success.
Sherry’s counsel and programs have been praised and recognized by clients and the industry. She has won two prestigious Silver Anvil Awards (the PR industry’s Oscar) from the Public Relations Society of America: for leading the communications and media outreach for the Writers Guild of America, East during the industry-wide strike of TV and film writers and for the launch of consumer environmental labeling program Green Seal. Her work for the Writers Guild of America, East is featured in Public Relations Cases (Ninth Edition.)
Sherry has created and led programs addressing brand, corporate reputation, and crisis issues. A few key highlights include: the award-winning Glad Bag-A-Thon program, a partnership program of Glad Bags and Keep America Beautiful that earned the U.S. Department of the Interior’s Take Pride in America Award twice; the launches of residential bag-based recycling, anti-freeze recycling, and Orangina Soda in North America and the Raggedy Ann balloon in the Macy’s Thanksgiving Day parade; and consumer marketing programs for top brands including STP, Prestone, Hawaiian Punch, and Nabisco. She has also served as strategic counsel and handled ongoing public relations and community relations programs for the Writers Guild of America, East, the 100-year-old Municipal Credit Union, and Canon USA, as well as run red carpet events for the annual Writers Guild Awards in New York City, the Collaboration Awards, Jules Feiffer: Funny Side Up, and Godfather VI at Primary Stages.
In addition to heading Goldman Communications Group, Sherry is an Adjunct Professor in public relations at LIU Post. She also serves on Hofstra University’s (her alma mater) Herbert School of Communications Advisory Council and is a member of the Public Relations Society of America, where she served as board director of the New York Chapter and national chair of the National Honors Committee. Sherry is a judge for the industry’s SABRE and Anvil awards, and is a frequent speaker at PRSA’s annual International Conference, as well as to many area business organizations.