One of the first things business owners are told to do when they start a business is get all the necessary insurance: health insurance, business insurance, liability insurance, workers comp, etc. While they moan every time there’s a premium bill to pay and can think of countless better ways to spend that money, it’s a necessary evil; it can be a lifesaver if the unexpected happens.

Public relations counselors need to make sure our clients have another kind of insurance they can tap immediately for unexpected situations that can destroy the businesses and reputations they have worked so hard to build – a good crisis communications plan.

Sherry Goldman shared her thoughts in this bylined article published on CommPro. Read it here.